Feel strong, capable and energetic from 40 to 65, without a gym or a clinic.
Verara is online health coaching for UK adults aged 40 to 65, founded by Steve Matthews in Crosby, Liverpool, after 20 years of coaching people in that age group. It works across five pillars (movement, nutrition, sleep, mindset and heart health) with plans you follow at home or in your own gym.
Longevity Score free. Founding Membership £49.97 a month.
Five pillars. One simple plan.
The Verara Longevity Method is how every plan is built: find out where you stand, then build a few habits you can actually keep.
Movement
Strength, mobility and everyday fitness, at home or in your own gym. The aim is to keep you capable of the things you want to do, from carrying the shopping to keeping up with the grandchildren.
Nutrition
A 28 day plan built from everyday UK supermarket food, with three choices at every meal. No calorie counting and no banned foods. Steve Matthews creates every plan, and the team's nutrition specialist, Registered Nutritionist Nick Wall, shares nutrition expertise and content.
Sleep
Simple, realistic routines that support better sleep, built around the life you actually have rather than a perfect one.
Mindset
Habits for stress, motivation and consistency, so the good intentions on Monday are still there on Friday. Verara mindset content is created with Clinical Psychologist Dr Heather Boland.
Heart health
Everyday activity, a waist measurement you can repeat at home, and clear signposting to the free NHS Health Check and the NHS Heart Age tool. Verara does not test or monitor heart conditions.
Choose the right first step.
Free Longevity Score
Free
A short quiz that gives you your Verara Health Age and a clear picture of where you stand across the five pillars. No payment and nothing to cancel.
About the Longevity ScoreFounding Membership
£49.97 a month
Ongoing coaching across all five pillars, including your personal training plan. Direct Debit, no contract, cancel anytime.
About Founding MembershipEmployer wellbeing pilot
£1,199
A Discovery pilot for about 12 staff over roughly 8 weeks, each with a Verara Health Age score and a personal plan.
About the pilotBuilt for busy people aged 40 to 65.
- You want to feel and function well for longer, without a radical overhaul
- You are busy and need something that fits round work and family
- You would rather start at home than walk into a gym or a clinic
- You want a clear starting point, not another fad
Hi, I'm Steve. I've spent 20 years coaching people aged 40 to 65.
I founded Verara here in Crosby because feeling strong, sharp and energetic in your 50s, 60s and beyond should be the rule, not the exception. Most people don't need a radical overhaul. They need to know where they stand, and a few simple habits they can keep.
Read Steve's story