Verara: frequently asked questions
Plain answers to the questions people ask most about Verara, the free Longevity Score, Founding Membership and employer pilots. If your question isn't here, email hello@verarahq.com.
Everything you might want to know
What is Verara?
Verara is online health coaching for UK adults aged 40 to 65, founded by Steve Matthews in Crosby, Liverpool. It works across five pillars: movement, nutrition, sleep, mindset and heart health.
Who is Verara for?
Busy UK adults aged 40 to 65 who want to feel strong, capable and energetic for longer, without a gym or a clinic. The Longevity Score is open to UK adults and designed for people aged 40 to 65.
Who runs Verara?
Verara Ltd was founded by Steve Matthews, a coach with 20 years of experience working with people aged 40 to 65. Verara Ltd is registered in England and Wales, company number 17152423.
Where is Verara based?
Verara Ltd is based in Crosby, Liverpool. Coaching is delivered online, so you can take part from anywhere in the UK, from Cornwall to the Highlands.
Is Verara available across the UK?
Yes. Verara is fully online, so adults aged 40 to 65 anywhere in England, Scotland, Wales and Northern Ireland can join.
What is the Verara Longevity Method?
Steve Matthews' simple, five pillar approach to healthy ageing: find out where you stand with the free Longevity Score, then build a few habits you can keep across movement, nutrition, sleep, mindset and heart health.
Is Verara medical advice?
No. Verara is coaching and lifestyle education. It does not diagnose, treat or prevent any condition and does not replace your GP.
Is it suitable if I have a health condition?
Speak to your GP first if you have a health condition or take regular medication. Every plan starts with a short safety check, and if a plan isn't right for you at the moment, we stop and refund you in full.
What is the Longevity Score?
A free short quiz that gives you your Verara Health Age and a clear picture of where you stand across the five pillars. Nothing to pay and nothing to cancel.
What is the Verara Health Age?
An indicative estimate of how your habits and measures compare with your calendar age, based on your fitness, strength, body measurements, sleep, stress and nutrition answers. It is not a medical or lab measure.
Do I need a gym or any equipment?
No gym. Training plans can be done at home or in your own gym.
Do I have to count calories?
No. Verara nutrition plans have no calorie counting and no banned foods. Every meal has three choices from everyday UK supermarket food.
Can the nutrition plan handle allergies and diets?
Yes. It handles vegan, vegetarian and pescatarian diets, foods you avoid and allergies, including products commonly labelled "may contain". Any plan with a severe allergy is checked by hand before it is sent.
What are Verara Daily Points?
A simple daily eating score out of 10, with a printable weekly tracker and a personal target that builds gently over the month.
What is Founding Membership?
Ongoing online health coaching across all five pillars, including a personal training plan and live group coaching with Steve on Zoom. £49.97 a month by Direct Debit. No contract, cancel anytime.
Can I buy a training plan on its own?
No. Personal training plans are only available to Verara members, as part of Founding Membership.
Who creates the mindset content?
Verara mindset content is created with Dr Heather Boland, a Clinical Psychologist registered with the HCPC.
Who is on the Verara team?
Verara was founded by coach Steve Matthews. Dr Heather Boland, an HCPC registered Clinical Psychologist, is the mindset specialist, and Nick Wall, a Registered Nutritionist with the Association for Nutrition, is the nutrition specialist.
How do I join Founding Membership?
Book a free 15 minute Health Check call with Steve. If Verara is right for you, he'll send you a secure Direct Debit link.
Can I cancel my membership?
Yes, anytime. There is no contract.
Do you work with employers?
Yes. The Verara Discovery pilot is for about 12 staff over roughly 8 weeks, each with a Verara Health Age score and a personal plan. The pilot price is £1,199.
Will I lose weight?
We can't promise that, and nobody honestly can. Verara plans are designed to help you build consistent habits. What changes for you depends on your starting point and how closely you follow your plan.
What if I'm over 65?
Verara is designed for people aged 40 to 65. If you are older, book a free 15 minute Health Check call and Steve will tell you honestly whether it suits you.
What do you do with my data?
Your health answers are stored separately from your contact details, seen only by named Verara team members, and deleted 12 months after your report unless you choose to keep them with us as a member. Read the Privacy Notice.
How do I contact Verara?
Email hello@verarahq.com. Verara Ltd is based in Crosby, Liverpool.