The Verara Longevity Method
The Verara Longevity Method is a simple, five pillar approach to healthy ageing created by Steve Matthews, a coach with 20 years of experience working with people aged 40 to 65. It is online coaching that works at home or in your own gym, across movement, nutrition, sleep, mindset and heart health. You start by finding out where you stand, then build a few habits you can keep.
Who the method is for
- UK adults aged 40 to 65
- Busy people who need a plan that fits round work, family and caring
- Anyone who would rather start at home, with no gym required
The five pillars, explained simply
Movement
Strength, mobility and everyday fitness, at home or in your own gym. The aim is to keep you capable of the things you want to do, from carrying the shopping to keeping up with the grandchildren.
Example habit: Two short strength sessions a week that fit round work.
Nutrition
A 28 day plan built from everyday UK supermarket food, with three choices at every meal. No calorie counting and no banned foods. Steve Matthews creates every plan, and the team's nutrition specialist, Registered Nutritionist Nick Wall, shares nutrition expertise and content.
Example habit: Score your day with Verara Daily Points, a simple eating score out of 10.
Sleep
Simple, realistic routines that support better sleep, built around the life you actually have rather than a perfect one.
Example habit: A regular wind down time most nights of the week.
Mindset
Habits for stress, motivation and consistency, so the good intentions on Monday are still there on Friday. Verara mindset content is created with Clinical Psychologist Dr Heather Boland.
Example habit: A short weekly check in on what went well and what to change.
Heart health
Everyday activity, a waist measurement you can repeat at home, and clear signposting to the free NHS Health Check and the NHS Heart Age tool. Verara does not test or monitor heart conditions.
Example habit: Measure your waist the same way each month and note it down.
The NHS recommends that adults do at least 150 minutes of moderate activity a week and strength activities on at least 2 days a week. See the NHS physical activity guidelines. Adults in England aged 40 to 74 without certain existing conditions can get a free NHS Health Check.
How it works, step by step
- Start with the free Longevity Score.A short quiz that gives you your Verara Health Age and a clear picture of where you stand across the five pillars.
- Your personal plan, plus Verara Daily Points.For members: three choices at every meal from everyday UK supermarket food, and a simple daily eating score out of 10.
- Your training plan.For members: strength, mobility and fitness built around your goals and any injuries, at home or in your own gym.
- Regular check ins.So your plan doesn't become another forgotten download.
- Review, then the next 28 days.A rematch shows what has moved, and you choose what to focus on next.
What makes it different
- A real person checks your plan, rather than an app alone
- Built for people aged 40 to 65 specifically
- No clinic, no needles, no banned foods
- Priced for normal budgets, with a free Longevity Score to start
The Verara tools, explained
- Verara Health Age
- An indicative estimate of how your habits and measures compare with your calendar age, based on your fitness, strength, body measurements, sleep, stress and nutrition answers. It is not a medical or lab measure.
- Verara Index
- One clear score out of 100 that sums up where you stand across the five pillars.
- Verara Daily Points
- A simple daily eating score out of 10, with a printable weekly tracker and a personal target that builds gently over the month.
- 28 day nutrition plans
- Personal plans built from everyday UK supermarket food around your goal, the way you eat, your allergies, your cooking time and your budget. More about the plans.
- Training plans
- Personal strength, mobility and fitness plans for members, at home or in your own gym. More about training plans.
Created by Steve Matthews
Steve has spent 20 years coaching people aged 40 to 65. He boxed for England and also boxed professionally, now takes part in IRONMAN races (including IRONMAN Leeds) and has reached the summit of Kilimanjaro. He founded Verara in Crosby, Liverpool.
Read Steve's storyWays to start
Free Longevity Score
Free
A short quiz that gives you your Verara Health Age and a clear picture of where you stand across the five pillars. No payment and nothing to cancel.
About the Longevity ScoreFounding Membership
£49.97 a month
Ongoing coaching across all five pillars, including your personal training plan. Direct Debit, no contract, cancel anytime.
About Founding MembershipEmployer wellbeing pilot
£1,199
A Discovery pilot for about 12 staff over roughly 8 weeks, each with a Verara Health Age score and a personal plan.
About the pilotQuestions about the method
Is the Verara Longevity Method medical advice?
No. It is coaching and lifestyle education. It does not diagnose, treat or prevent any condition and does not replace your GP.
Do I need a gym?
No. Everything can be done at home. If you already use a gym, your training plan can use it.
How much time does it take each week?
You tell us how much time you realistically have, and your plan is built around it. The free Longevity Score itself takes a few minutes.
Is it suitable if I have a health condition?
Speak to your GP first if you have a health condition or take regular medication. Every Verara plan starts with a short safety check, and if a plan isn't right for you at the moment, we stop and refund you in full.
What if I'm over 65?
Verara is designed for people aged 40 to 65. If you are older, book a free 15 minute Health Check call and Steve will tell you honestly whether it suits you.
Can I cancel?
The Longevity Score is free with nothing to cancel. Founding Membership is paid monthly by Direct Debit with no contract, and you can cancel anytime.
Written by Steve Matthews, founder of Verara. Last checked 9 November 2026. Sources: NHS physical activity guidelines for adults, NHS Health Check, NHS Heart Age tool.
The team behind the method
Steve Matthews created the method. Steve creates every 28 day plan. Registered Nutritionist Nick Wall (Association for Nutrition, registration number 11131) shares nutrition expertise and content as the team's nutrition specialist, and Clinical Psychologist Dr Heather Boland (HCPC, registration number PYL042011) creates the mindset content. Meet the team.
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